On this episode hosted by Ryan Irelan, we talk to industry veteran Joe Rinaldi, founder of That Was Clutch about the business development side of running an agency or consultancy.
Joe talks about how it’s important to be true to yourself and your agency’s strengths, so you don’t turn into a chameleon consultant that ends up with ill-fitting projects. If you do that, you can’t lose.
He goes on to expound on how selling is not the same thing as just closing inbound leads, and you should be driving your company’s growth by selling clients rather than just catching the softballs they throw you.
We also discuss the dangers of evolving into a platypus by virtue of working in an insular manner; instead, talk to your clients, talk to your users.