Episode 37 / 2019.04.01
Andrew Welch, Marion Newlevant, Matt Stein
#webdev #seo #best-practices

In this episode, we have Simon Cox from Cox & Co Cre­ative on to talk about what web devel­op­ers need to know about the sci­ence of Search Engine Opti­miza­tion (SEO) vs. the sac­ri­fic­ing chick­ens” voodoo.

We start off by talk­ing about the some­times prob­lem­at­ic rela­tion­ship between web devel­op­ers and SEO con­sul­tants, and how that rela­tion­ship can be most pro­duc­tive. Hor­ror sto­ries are shared.

We talk about how per­for­mance, acces­si­bil­i­ty, and SEO are all inti­mate­ly relat­ed. Then we slide into talk­ing about a wide rang­ing num­ber of mis­con­cep­tions about SEO, meta tags, titles, descrip­tions, sitemaps, struc­tured data etc, etc. and dis­cuss how to focus on what real­ly mat­ter when it comes to SEO.

Also, learn the best angle to sta­ple paper.

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