Episode 26 / 2018.11.15
Andrew Welch, Michael Rog
In this episode, we have special guests Matt Weinberg from Vector Media Group and Mark Huot from Happy Cog to discuss Vector Media Group’s recent acquisition of storied web agency Happy Cog.
We delve into the motivation behind the acquisition, in terms of what Vector Media Group hoped to gain, and then also from Happy Cog’s perspective in terms of benefits on their end. We also go into the difficulties in merging culture, management, procedures, and technologies between two disparate groups.
Then we also talk about what it means to the wider development community in terms of the consolidation of agencies, and what the landscape looks like going forward.